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Public companies on StockTwits exhibit best practices by sharing timely information and key bullet points from quarterly earnings releases. They also curate relevant content that investors might find useful and informative for their current or future investment in your company or industry.
Any time you issue a press release or any kind of breaking news about your company, make it a habit to concurrently publish a link to the release via your StockTwits account. Be sure to include the title of the release, a link to the release, and your $TICKER symbol.
Doing this ensures maxim distribution of your messages across multiple platforms (StockTwits, Yahoo Finance, Reuters, CNN Money, and many more) including Twitter, fFacebook, and Linkedin. It also gives your investors opportunity to engage with the content you’ve shared, further amplifying your message across their social net.
In addition to linking to the press release announcing your earnings (as in above), take a few moments to strip out a handful of key bullet points that best tell the story you’re trying to convey to your investors. Doing this gives the community key information to engage with, share, and add color to, which further distributes your story.
Curating excellent content:
Help your current and prospective investors stay up-to-date on the latest product pipeline and company initiatives. And become a trusted source who shares insight on the newest and deepest trends affecting both your company and your industry. You can do this a number of ways:
- Share links to third-party websites/blogs that you found interesting and relevant to your investors. (Include a ‘3rd-Party disclaimer’ where appropriate).
- Live message key information and happenings at industry events you attend (use the StockTwits mobile app to make this super easy from your phone).